Romoni: Beauty & Salon
Get pampered at home with exclusive salon services for women.
Overview
Creating a More Trusted Way to Book Beauty Services
Romoni is a beauty and lifestyle platform in Bangladesh that connects customers with professional at-home salon services, including facials, waxing, hairstyling, bridal makeup, grooming, and more.
Since its launch in 2018, Romoni has worked to make beauty services more accessible while creating employment, training, and entrepreneurial opportunities for women across the country.
As the platform continued to grow, its digital experience needed to evolve with it. Customers required a clearer, faster, and more trustworthy way to explore services and complete bookings, while Romoni needed a scalable design system that could support future growth across web and mobile.
ATM Labs led the end-to-end redesign of Romoni’s digital experience, from identifying friction in the existing journey to creating a consistent and scalable interface across website and mobile.
The Challenge
Reducing Uncertainty in a Highly Personal Service
Traditional salon visits often require customers to travel, wait for appointments, and adjust their schedules around service availability. At-home beauty services solve many of these problems, but they also introduce a different set of concerns.
Customers need to clearly understand the service, pricing, professional quality, hygiene standards, and booking process before making a decision.
The existing experience made it difficult to move smoothly from discovery to booking. Service categories, offers, packages, and professional information required stronger hierarchy and clearer presentation.
Key Challenges
- Helping customers quickly find the right service
- Making service inclusions and prices easier to understand
- Building trust before a professional arrives at the customer’s home
- Reducing friction across the appointment booking journey
- Creating consistency between website and mobile experiences
- Supporting a growing range of services, packages, and campaigns
- Building a flexible system that could scale with the business
Project Goals
Aligning Customer Confidence with Business Growth
The redesign needed to improve the customer journey without losing sight of Romoni’s broader business and operational goals.
Book salon appointments quickly between work hours without spending time comparing multiple services.
Frustrations
- Too many service options made choosing difficult.
- Important details like duration and inclusions were unclear.
- The booking flow required more steps than expected.
Explore available beauty services, compare pricing, and book with confidence before visiting for the first time.
Frustrations
- Unsure which service best matched her needs.
- Pricing and package information lacked clarity.
- Limited reviews and trust signals reduced confidence.
The Process
From Platform Audit to a Scalable Product Experience
The redesign followed an iterative process that connected business needs, customer expectations, and technical feasibility. Each stage produced tangible design outputs that informed the next.
Research & Discovery
We explored user behaviors, business goals, and the existing booking experience to identify key pain points and
- User research
- Competitor analysis
- Journey mapping
- Feature prioritization
User Flow & Wireframing
We structured the booking journey and created wireframes to ensure a simple, intuitive, and user-friendly experience.
- User flow mapping
- Information architecture
- Low-fidelity wireframes
- UX validation
Visual Design
We crafted a modern, trustworthy interface that reflects Romoni’s brand while improving usability,
- UI design system
- Visual hierarchy
- Responsive layouts
- Design consistency
Prototype & Delivery
We developed interactive prototypes, refined the experience through iteration, and delivered a polished,
- Interactive prototyping
- Usability testing
- Design refinement
- Developer handoff
The Solution
A Clearer, More Trustworthy Beauty Platform
The redesigned experience brings Romoni’s services, professionals, offers, and booking tools into one cohesive ecosystem.
Customers can explore services with less effort, understand what they are booking, and complete appointments through a more intuitive journey.
At the same time, the new system gives Romoni a consistent design foundation that can support new services, seasonal campaigns, promotional offers, and future product features.
Simplified Discovery
Helping Customers Find the Right Service Faster
Transparent Services
Making Every Service Easier to Understand and Compare
Trust by Design
Bringing Trust Signals Closer to the Moment of Choice
Faster Repeat Booking
Frequent customers can quickly book their favorite services.
Designed for Exploration and Confidence
Website Highlights
- Clear Service & Category Navigation
- Campaign & Promotional Sections
- Detailed Service Pages
- Responsive Booking Experience
Mobile Highlights
- Simplified Bottom Navigation
- Personalized Home Experience
- Mobile-First Booking Flow
- Faster Repeat Booking
A Clear Before-and-After Transformation
Previous Experience
- Service discovery lacked a clear hierarchy
- Important information lacked clear organization
- Trust signals were difficult to notice
- Booking required too many unnecessary decisions
Redesigned Experience
- Service discovery follows a clear hierarchy
- Important information is clearly organized
- Trust signals appear at key moments
- Booking flows with fewer decisions
Results & Outcomes
A More Efficient and Consistent Booking Experience
The redesigned experience improved the clarity, efficiency, and consistency of Romoni’s primary customer journeys across web and mobile. Results were derived from comparative journey analysis, internal prototype evaluation, and design-system coverage assessment conducted during the redesign process.
