Improves performance and usability
Faster flows, happier users, fewer rage-clicks. We refine navigation, remove friction, and create seamless experiences that keep people engaged — lowering bounce rates and lifting retention.
UX Audit
Find what’s broken in your product experience
A rigorous UX and design audit for websites, apps, and SaaS platforms. We surface usability gaps, conversion blockers, and brand inconsistencies — then hand you a prioritised fix roadmap.
“You can’t fix what you haven’t measured — a design audit is the fastest path to clarity.”
Trusted by 500+ founders across Dubai, GCC, and globally
200+
UX audits delivered for startups and enterprises
38%
Average conversion lift after implementing audit recommendations
2–4 wk
Typical audit timeline from kickoff to final report
4.9/5
Client satisfaction on audit engagements
Trusted by teams at
Warning signs
Six signals your product needs a design audit
If two or more apply, you're not behind — you're ready for clarity.
Stop guessing why users drop off. A focused audit finds the friction and hands your team a prioritised fix list you can ship — not another slide deck.
- Declining user engagement or retention rates
- Poor conversion rates or high bounce rates
- User complaints about navigation or usability
- Accessibility gaps or compliance risk
- Visual design that no longer matches your brand
- Analytics show funnel drop-offs you cannot explain
Why it matters
The gap between what you built and what users need is costing you every day
Before launch, a design audit prevents shipping a usability nightmare. After launch, it surfaces the friction hiding in your analytics — drop-offs, rage-clicks, and brand inconsistencies that quietly erode trust.
ATM Labs audits bridge those gaps with heuristic reviews, analytics, and prioritised roadmaps — so layout flaws, broken flows, and unclear CTAs get fixed before they become expensive rework.
Audit scope
What our design audit covers
From colour systems to conversion paths — we leave no critical surface unchecked.
Visual elements
Colours, typography, iconography, and brand application evaluated for consistency, hierarchy, and industry standards — so your product looks as premium as it performs.
Information architecture & navigation
We map pathways that lead users to their goals quickly. Clear IA reduces frustration, increases engagement, and stops lost users from becoming lost revenue.
User experience & performance
Journey analysis, responsiveness, and interaction patterns reviewed across devices — with load time and performance benchmarks included.
Behavioural analytics review
Heatmaps, session recordings, funnel data, and user testing insights where available — so recommendations reflect real behaviour, not opinions.
Conversion rate optimisation
CTAs, forms, pricing blocks, and checkout flows assessed for clarity and intent. Better design should turn attention into action.
Competitive benchmarking
Your experience compared against category leaders — highlighting gaps, opportunities, and patterns worth adopting or avoiding.
Heuristic evaluation
Expert review against established usability principles to surface friction, cognitive overload, and interaction failures before users churn.
Scalability assessment
Design system flexibility, component reusability, and documentation reviewed so your product can grow without visual or structural debt.
Key benefits
What your product gains from a professional design audit
We help teams across Dubai, the GCC, and globally unlock clearer journeys, stronger retention, and measurable revenue impact.
Identifies technical issues
We flag load-speed problems, broken patterns, responsiveness gaps, and performance bottlenecks across websites, mobile apps, SaaS dashboards, and web applications.
Increases conversions and revenue
Intentional design drives engagement — and revenue. We optimise user journeys so visitors take meaningful actions, improving conversion rates and commercial outcomes.
Helps you understand users
Through heuristic reviews, analytics, competitive benchmarking, and UX research, we uncover what your audience actually needs — not what assumptions suggest.
Accessibility and compliance
Audits aligned to WCAG 2 principles help your product work for people of all abilities. Inclusive design builds trust across diverse audiences and reduces legal risk.
Delivers better SEO results
Structure, navigation, and UX directly affect SEO. Improved usability keeps visitors engaged longer, reduces bounce rates, and signals value to search engines.
Industries
Audits for every sector — from pre-launch to enterprise scale
Healthcare
Patient portals, appointment flows, and information discovery simplified for stress-free, accessible experiences.
E-commerce & retail
Product pages, filters, checkout, and campaign landing experiences optimised to reduce abandonment and lift AOV.
Finance & banking
Dashboards, onboarding, and transaction flows streamlined to build trust, clarity, and compliance-aware UX.
SaaS & technology
Complex interfaces, settings, and integrations reviewed for learnability, efficiency, and scalable design systems.
Travel & hospitality
Booking flows, search, and mobile journeys refined for seamless customer experiences across high-intent touchpoints.
Real estate
Property search, lead forms, and virtual tour experiences optimised for faster discovery and qualified enquiries.
Investment
How much does a design audit cost?
$2,500 – $15,000
UX audit engagements at ATM Labs are scoped to ROI — not billable hours for their own sake. Every proposal is tailored to product complexity, audit depth, and deliverable format.
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Project scopeMobile apps, marketing sites, SaaS dashboards, and multi-product ecosystems each require different depth. Larger surface areas need broader review.
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Audit depthFrom focused heuristic reviews to full analytics, accessibility, and competitive benchmarking — the level of rigour shapes timeline and investment.
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DeliverablesQuick executive summary or a comprehensive roadmap with prioritised fixes, wireframe recommendations, and implementation guidance.
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Team collaborationWorkshops with product, marketing, and engineering — plus stakeholder-ready reporting so insights translate into action.
Our process
How your audit runs — start to roadmap
The audit surfaced issues we'd missed for months. Clear priorities, fast turnaround, and our conversion rate improved within weeks.
Sarah Mitchell
CEO & Founder, LifeTales
01
Day 1
Kickoff & goals
Align on business objectives, KPIs, access, and audit scope — with a clear success definition before review begins.
02
Days 2–5
Deep-dive review
Heuristic evaluation, analytics review, competitive scan, and accessibility checks across priority user flows.
03
Week 2
Findings & roadmap
Prioritised report with severity ratings, quick wins, strategic fixes, and optional workshop to align your team.
Why ATM Labs
Why teams choose us for design audits
We combine senior UX expertise with pragmatic delivery — so insights become shipped improvements, not shelf-ware. Based in Dubai, working with founders and product teams globally.
Experts in design audits
Our senior team has reviewed hundreds of digital products — identifying usability, accessibility, and flow issues with actionable recommendations teams can actually implement.
Evidence over opinion
Every finding ties to user behaviour, heuristics, or business metrics. You get a prioritised roadmap — not a generic PDF of screenshots.
Result-oriented delivery
We focus on barriers affecting engagement, retention, and revenue. Recommendations are scoped for impact so engineering and design can move immediately.
Tailored to your goals
No template audits. We align deliverables to your stage — pre-launch validation, post-launch optimisation, or pre-investment due diligence.
Impact delivered
500+
Digital products reviewed and improved
15+
Countries served across MENA, Europe, and beyond
98%
Client satisfaction on audit engagements
45%
Repeat engagement rate from audit clients
Tools & methods
Evidence-backed reviews, not guesswork
Figma
Interface review & annotated recommendations
Hotjar
Heatmaps & session behaviour
FullStory
Journey replay & friction analysis
Lighthouse
Performance & accessibility scoring
Maze
Usability testing & validation
Google Analytics
Funnel & conversion analysis
Client voices
What teams say after their audit
“The UX audit gave us insights we hadn't considered. Shopping flows are smoother for customers and operations improved on our side.”
“They articulated the process clearly and understood our product better than we expected. The prioritised roadmap saved our team months.”
“As a first-time founder, I needed clarity on what to fix first. ATM Labs delivered exactly that — actionable, honest, and fast.”
A design audit is a structured evaluation of your digital product's visual, structural, and experiential quality. It covers branding consistency, information architecture, navigation, content components, usability, accessibility, responsiveness, and conversion paths — a complete health check before or after launch.
We start by aligning on objectives and KPIs, then gather brand guidelines, analytics, and user feedback. Our team evaluates flows, interfaces, and heuristics, reviews performance and accessibility, and synthesises findings into a prioritised report with clear recommendations and optional workshop support.
Every engagement begins with a strategy call and ends with an action plan tied to business goals. You get severity-rated findings, quick wins, strategic fixes, and clarity on why each issue matters — so product, design, and engineering can move in sync.
Consider an audit when retention dips, conversions stall, visuals feel outdated, or you're preparing for a rebrand or major launch. Many teams run audits every 6–12 months to keep experience quality aligned with product growth.
Clear signals include declining engagement, high bounce rates, user complaints about navigation, accessibility gaps, or design that no longer reflects your brand. If any of these sound familiar, an audit will identify root causes and a practical fix path.
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